Kerry Mythen
Account Director.
Kerry is one of Standout senior account managers whose primary role, along with her team, is to service the Triumph International account. Triumph international are one of the worlds largest retailers and manufacturers of Lingerie. Triumph enjoys a presence in over 120 countries with its core brands including Triumph, Sloggi, Valisere and HOM. With her background and passion for fashion and retail, having worked with such brands as London Fashion Week and Estee Lauder Cosmetics Kerry is able to closely with the Triumph Marketing team to develop and implement effective marketing strategies to achieve Triumph's business objectives.
Triumph is such an exciting brand to work with. The company is still family owned and soon to be celebrating their 125th anniversary. Although the core principles of the company remain the same, their brands are constantly evolving, seeking ways to enhance their marketing and communications, harnessing the latest technology and innovation, which means that no two of my working days are ever the same!
As part of the team here at Standout, I have helped to deliver such a diverse and interesting collection of projects with Triumph that include producing their seasonal photo shoots with brand ambassador Louise Redknapp, creating and maintaining their social networking communications such as Facebook and Twitter and creating their first (and soon to be launched) e-commerce platform. It is great to be able to work so closely with the marketing team though strategic planning days and regular face to face meetings with senior management and daily phone and email communications with rest of the team.
I am truly passionate about the brands that I work on with Triumph, and always look forward to the challenges that the next project will bring. Knowing that we have such a fantastic digital and off line team here at Standout means that I am always confident that the team will deliver outstanding results – whether it is eye catching creative/ copy to engage new customers in store, developing their online database through ECRM activity, or researching the latest designer handbags for a give away prize!
If you could invite any 3 people to a dinner party who would they be?
1. Jimmy Hendrix – Music and stories
2. Johhny Depp – Stimulating conversation (of course!)
3. Judy Dench – amongst one of my favorite actresses, I think she would be quite a source of entertainment!
What is your favourite Book
‘Where the wild things are’ by the author/ illustrator Maurice Sendak. As a child with a wonderfully over active imagination, I found this book to be so liberating! The illustrations are also incredible.
