Articles written by: Dan Barber

STANDOUT LAUNCH http://www.sunbites.co.uk/

Sunbites are a Wholegrain snack, described as ‘Tiny Moments of Extraordinary Pleasure’. A very fitting statement from a brand that is firm favourite of our MD. The new site, which has been excellently received by the Sunbites brand team, is a simple product/brand/informational website that delivers its information in a light and engaging way using neat touches such as the tweeting Sunbites bird. Please visit the site by clicking the image to the left.

FMCG Brands Investing Online – Part One

Here is my advice. Keep your budget. Put it in to sales promotion and discounts. Or, just keep it!

Kids influence household consumer spend.

I have no problem with my kids requesting certain food brands. They are showing choice, decision and an awareness of what is good for them.

Nike Ads Back to Their Best!

Just Do It. Write the Future.

Form and Function, Not Form vs Function.

The question that I have been asking myself recently is this: What happens when Google has finally organised the World’s information and the whole world works out exactly how to properly optimise their website. Who would then get page 1 of Google?