Articles written by: Tim Capper

Hotel Online Marketing Strategies

Marketing plays an important role in every business, but especially for hotels. Hotels are unlike other businesses in the sense that they have to use some slightly different strategies in terms of marketing and promotion. It is very much a word of mouth phenomenon, but there are a number of hotel online marketing strategies that [...]

Online Marketing in 2012

Many businesses benefit from online marketing these days. This innovation has allowed them to go beyond the traditional marketing strategies. Online marketers are opportunity seekers who do not stop looking for more doors to open in the future online world.

It is important that an individual or a company anticipates their position in the Internet [...]

Google Demands Content – Google Panda

The state of the Internet has changed. Google has acquired so much power through their domination as a search engine that when they make a change, entire businesses can crumble. We can see a stunning and ongoing example of that in the form of Google’s Panda string of updates.
The Best Intentions
Google has the best in [...]

Combining Social Media Marketing with Traditional Online Marketing

There are numerous strategies available to online marketers, with varying degrees of effectiveness. At one extreme are the “bare bones business” sites which may be no more than an online catalogue. If the company has a blog, the posts read like a series of commercials. Communication with the reader takes the form of a sales [...]

Successful Internet & Online Marketing

A website is the base for any online marketing campaign strategy. It is usually best to have a website professionally constructed, but this can often cost hundreds and sometimes even thousands of dollars. Many small business owners and entrepreneurs choose to create their own websites and many software programs to help you are available for [...]

Niche Luxury Hotel Marketing Online

Online marketing for luxury hotels is a niche area where marketing companies must understand the clients who use these hotels.
The marketer’s goal, of course, is to increase occupancy and spending by the luxury hotel guests. These goals for the client can be achieved by using various tools in the marketer’s tool box, including creative writing, [...]

Packaging Design: Your Number One Weapon in Beating the Competition

  • Posted: May 6th, 2011
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When it comes to a product or service, consumers are influenced by all sorts of small details. For instance, some customers are influenced by how you sell things to them, whether it be online or in stores. Some are more influenced by advertising, whether it be on the radio or on TV. Some consumers are [...]

J.C. Penny Online Marketing Campaign using Black Hat SEO

This week see’s J.C Penny falling to the Google Gods for using Black hat SEO techniques. Whilst a very interesting read about the dangers of Black Hat SEO, it does shed some interesting light on online marketing, and big money to be made online.
J.C Penny has obviously realised the potential of Online Marketing and the [...]

Online Marketing : Terminology Explained

Explaining the terminology of online marketing…

Google CEO Eric Schmidt, Stepping Down

  • Posted: January 21st, 2011
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Google just dropped a bombshell: Eric Schmidt is out as CEO…

All Articles by Tim.

StandoutUK team Google CEO Eric Schmidt, Stepping Down
  • Hotel Online Marketing Strat...

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  • Online Marketing in 2012

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  • Google Demands Content ̵...

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  • Combining Social Media Marke...

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  • Online Marketing : Terminolo...

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