“I bark, you bark, we all bark for ice cream…”

• Author: Sophia Hrywnak
• Posted: July 26th, 2010
• Tags: publicity stunt

I love fun, quirky and attention-grabbing publicity stunts and Berkshire Search & Rescue...

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I love fun, quirky and attention-grabbing publicity stunts and Berkshire Search & Rescue Dogs have certainly stood out from the crowd with the world’s first ice cream truck for dogs..the aptly named ‘K99′.

Not only does the idea target dog-lovers head on by making an appearance this Saturday at the Boomerang Pets Party in London but the proceeds raised from this charitable ice cream truck go towards funding the Berkshire Search & Rescue Dogs charity. How could a dog owner resist!?

The ‘K99′ caters for dogs only and will be serving ‘dog eat hog world’ (that’s gammon and chicken sorbet to you and me) and ‘canine cookie crunch’ an assortment of various dog biscuits and ice cream flavours.

It really goes to show how stepping out of the box and thinking about the target audience can really help propel your business to the forefront of people’s minds and ultimately gain profits! This is a value that Standout follows and one that I’m really proud of, ideas that deliver results for the client!

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