Beckham does Lego
- Posted: August 6th, 2010
- Tags: celebrity endorsement
The power of celebrity is proven by David Beckham in an off-topic conversation
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Anybody who saw David Beckham appear on the final ever Jonathan Ross show the other week will probably remember him talking about his passion for LEGO.
Becks said building with the tiny blocks would be his dream pastime if he wasn’t a footballer and revealed he filled his spare time in Italy piecing together a huge model of the Taj Mahal.
This statement apparently made LEGO sales rocket by nearly 700 percent in just one day of business. A pretty good outcome for LEGO and it didn’t even cost them anything.
It just goes to show the power of celebrities and why big brands are so keen to get them onboard.
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