A British Icon?
- Posted: August 19th, 2010
- Tags: branding
One of my favorite products of all time keeps on trying to push itself into other areas...
- Comments: Both comments and pings are currently closed.
One of my favorite products of all time keeps on trying to push itself into other areas. Having tried these various products, and to be fair, as a somewhat dubious consumer (as I think the core brand is absolutely perfect).
To give you a hint this product was first introduced into the UK in 1902 and was made in Burton-on-Trent, it’s nutritious, black, tasty savory spread best, I think, served on toast. Any clues… if not, I’m sure the following adverting slogans will clinch it; ‘The growing up spread you never grow out of’, ‘My Mate *******’ and more recently ‘Love it or hate it.’ Yes it’s of course Marmite, and not to be confused in anyway by the poorer Australian version called Vegemite (tastes like out-of-date Marmite). Made from yeast extract, a by-product of the brewing process, rich in vitamin B that’s neatly packaged in a little black jar with a yellow lid and is perhaps the only perk of being a vegetarian.
Even though the team at Unilever have pushed to create further Marmite products starting off with Limited Edition jars mixing with Guinness, Champagne, Marston’s Pedigree and currently XO, extra strong Marmite has introduced Rice Cakes, Breadsticks, Oven Baked Cashew Nuts and maybe with the exception of Crisps and the addictive mini Cheddar Bites I’m not convinced. One thing is for sure, it’s a strong brand that’s here to stay… Black gold, I wonder if they sell shares?
Comments.
- Comments: No responses to this article
