Everybody Share!
- Posted: August 6th, 2010
- Tags: Online Marketing, research
Following a recent meeting with a research company, I was really impressed with the cost efficient research programs offered, allowing companies to pay only a fraction of the overall research costs. A giant piece of research is undertaken, the costs and information is pooled, but then only the information that is relevant/ of interest to [...]
- Comments: Both comments and pings are currently closed.
Following a recent meeting with a research company, I was really impressed with the cost efficient research programs offered, allowing companies to pay only a fraction of the overall research costs. A giant piece of research is undertaken, the costs and information is pooled, but then only the information that is relevant/ of interest to a specific industry sector is extracted. The company will then support the client, and encourage them to use and change their business as a result of the insight gained. The research is mutually advantageous to the participants, all industry sectors concerned and the research company who become ‘experts’ within their field.
This research is predominantly offline, but this model should be applied online. There is so much opportunity to gain data – but still so little understanding of what is effective in terms of effective online marketing activity. So many companies have short online surveys, questionnaires/competitions that are all so easy to create and implement, but what impact does the insight gained have? For the global community as a whole it would make s sense in terms of time and cost savings to pool insight particularly with regards to consumer behavior and feedback. People will soon stop engaging with these online surveys, constantly giving away data with little value or return. This should be considered for example by brand houses who act collectively, and then share their results and findings within the public domain, and who actively display an improvement in their service or offering as a result of feedback.
Comments.
- Comments: No responses to this article
