Lady Gaga Vs. Starbucks
- Posted: August 3rd, 2010
- Tags: advertising, Facebook, Social Networking
I'm not afraid to admit that I am slightly addicted to social networking, both on behalf of our Clients and on a personal level!
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This month, the two loves of my life ‘Starbucks’ (I’ll have a Skinny Coffee Frappuchino please) and ‘Lady Gaga’ went head to head in the battle to be the first brand to have 10 million fans on Facebook. Lady Gaga pulled off the feat earlier this month, but Starbucks who have now surpassed the milestone at 11,260,437 (with around 3,000 fans being added each hour) is by far the most ‘liked’ corporate brand on Facebook.
The secret of Starbucks success is their unrelenting penetration and rewards on offer. The combination of a constant flow of promotions and advertising heavily on Facebook drives traffic to their page and gives users a reason to remain a fan through their un-missable offers such as ‘Free Pastry Day’ and ‘Frappuchino Happy Hour.’
Starbucks obviously has an advantage in that they already have a huge global presence and are easily able to implement offers that convert fans to consumers through owning all of their stores. However, the sense of community which they create so well is one that we use when social networking for our brands. We converse with our brand’s fans daily with relative and rich content and advise on running on-brand competitions throughout the year to retain and engage with fans new and old.
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