Nike Ads Back to Their Best!

• Author: Dan Barber
• Posted: May 26th, 2010
• Tags: advert, branding

Just Do It. Write the Future.

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Just Do It. Write the Future. Really great straplines are empowering, they evoke a dream and an ideal, they give us belief and encourage us to really strive for things. Love it!

Write the Future is a brilliant strapline in my opinion.

It embodies everything that Nike is about. For years we have heard the super brand talk about Just Do It. What a brilliant and concise message to all those that hesitate and ponder and check and make sure……

Just Doing It is what keeps things moving and should be the key ingredient for our new government thing that’s been created. Less talk more action young men! I’m digressing!

Write the Future suggests, or moreover, instills a belief that we are in control of our own destiny and that it is only through lack of endeavor and perseverance that we fail, or that we have our futures written for us.

Graphically and dictatorially the ad is really lovely too. Just love the Cannavaro scene!

Just Do It. Write the Future. Really great straplines or are empowering, they evoke a dream and an ideal, they give us belief and encourage us to really strive for things. Love it!

http://www.youtube.com/watch?v=idLG6jh23yE

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