Retro is back for Milky Way

• Author: Christine Burroughs
• Posted: July 26th, 2010
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I was watching TV this week, and was surprised to see that the retro Milky Way advert...

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I was watching TV this week, and was surprised to see that the retro Milky Way advert featuring the red car and the blue car, is back! Revived a couple of times since its first airing in 1989, this advert has been updated from the original with minor lyrical changes and a retraction of the claim not to ruin your appetite.

Telling the story of the day when the red car and the blue car had a race, this advert will have everyone singing along, whether they have seen it before or not. The retro appeal is key, because it targets consumers old and new, and evokes a refreshing sense of nostalgia.

I always find it refreshing when advertising reverts back to an old favourite. It reminds me that a good idea is timeless, and also challenges the idea that we must always be trying to re-make the wheel. Sometimes, it’s good to remind consumers and clients just what it is they originally loved about a product, because the fact is, that reason is still probably the reason that converts them to buy the product now, just as much as it ever has been!

To watch the advert, check out the link below:
http://www.milkywayredcarbluecar.co.uk/advert/

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