I’m a huge, huge fan of rainbows, so when Tim caught an unusual reflection upon his monitor and immediately expressed his surprise at the arch of colour behind him we were all pretty impressed, not just at how vivid the colours were, but how close it was.

Taken by Jason Blake, Standout on 15th December 2011
I [...]

Online marketing explained

Charlie the chef is back smaller, slimmer and more socially appealing than ever before!
Wonderfully British… LC has undergone a brand realignment which is friendly, approachable and versatile in its approach. I love the versatility of the new brand with contrasting typefaces, sizes and an array of colours. In fact it works in a similar [...]

When it comes to a product or service, consumers are influenced by all sorts of small details. For instance, some customers are influenced by how you sell things to them, whether it be online or in stores. Some are more influenced by advertising, whether it be on the radio or on TV. Some consumers are [...]

In an attempt to rival the increasing popularity of Facebook’s like function, Google has come up with it’s own answer in the form of “plus one”.

This week see’s J.C Penny falling to the Google Gods for using Black hat SEO techniques. Whilst a very interesting read about the dangers of Black Hat SEO, it does shed some interesting light on online marketing, and big money to be made online.
J.C Penny has obviously realised the potential of Online Marketing and the [...]

An innovative social media campaign to bring some happiness to their customers…

Explaining the terminology of online marketing…

Google just dropped a bombshell: Eric Schmidt is out as CEO…