Snack-a-Jacks She-Time Website now live!
- Posted: May 21st, 2010
Standout built a full website for the Snack-a-Jacks 2010 campaign which was launched as She-Time. Aimed at 25-34 year old females who are into fashion, celebrities and spending time being one of the girls. The site is performing with strength - 10.37% Resting Bounce Rate and 4.28 Avg. Time on Site.
Standout built a full website for the Snack-a-Jacks 2010 campaign which launched as She-Time. Aimed at 25-34 year old females who are into fashion, celebrities and spending time being one of the girls.
The She-Time campaign capitalised on this, designed to celebrate women spending more time with their friends as well as time to themselves – some She-Time. Snack-a-Jacks also teamed up with celebrity stylist Gok Wan, to help women make the most of their She-Time throughout the campaign.
Each promotional pack of Snack-a-Jacks featured a unique code and was worth one point; VIP packs were also produced pushing new product flavours, which were worth double points.
Standout built a site that enabled consumers to input these unique codes to bank points, and then shop a wide range of She-Time rewards. Rewards varied from winning a one-to-one styling session with Gok Wan to money off Nails Inc., free LOVEFiLM 30-day trial and money off a girly trip with Brilliant Trips.
The main objective of the campaign was to increase frequency of purchase, particularly amongst light (once a year) and medium (twice a year) buyers, that dip in and out of Snack-a-Jacks.
To date (May 2010), the statistics on the site are as follows:
Over 4,000 people have registered for the campaign
Over 6,000 people have visited the site
Over 35,000 pages have been viewed
Over 1,000 points have been banked
To view the Standout designed She-Time website, please click here
