Lindt GOLD BUNNY Campaign Exceeds Objectives!
- Posted: March 14th, 2010
Standout were charged with creating an effective and engaging website for Lindt & Sprüngli and their Easter GOLD BUNNY campaign. The site was targetted at Mums and their kids and clear brand and business objectives. The campaign exceeded expectation with over 70,000 visitors in a 32 day campaign..!
The site is a Flash based online game and takes inspiration from the classic Easter treasure hunt. The Lindt GOLD BUNNY and friends are hiding and you’re encouraged to find all six within the interactive environment, for a chance to win a 1kg bunny of your own.
After only days of launching, the site had 10,000 visitors and boasted an impressive bounce rate of only 12%.
We were delighted to see that consumers are as enthused about the site as we were…
Hazel Rea states “I just wanted to say how much I am enjoying the Gold Bunny site – the graphics are lovely and the bird noises are enchanting and very relaxing. Thank you for creating such an enjoyable competition.”
The site was undoubtedly a huge success. It delivered over 70,000 visitors, converted almost 40% of visitors to register and engaged over 9 out of 10 visitors with a ‘resting bounce rate’ of 5.98%
For more information please click through to the Lindt GOLD BUNNY case study here>
