Introducing Product Persona!
- Posted: September 23rd, 2010
Everyone loves Tabasco, but what does it have to do with social networking!? Whilst recently sitting in one of the excellent Giraffe Cafés in London I started to view the online activity of the products on my table. I am a big Tabasco fan so thought I would have a look at the Tabasco online activity. [...]
Everyone loves Tabasco, but what does it have to do with social networking!?
Whilst recently sitting in one of the excellent Giraffe Cafés in London I started to view the online activity of the products on my table. I am a big Tabasco fan so thought I would have a look at the Tabasco online activity. I found their Twitter quickly and instantly followed. Having read through about 30 – 40 tweets from the most famous hot sauce brand I realised that they were simply tweeting about the product and how to use it and where to try it and have you got it etc. I felt let down. ‘I don’t need to be sold to, I am already your fan’ I thought. I want some real Tabasco insight. I want to know what makes Tabasco tick? What gets Tabasco up in the morning and if I am going to be mates with Tabasco then what is it going to tell me about and what will we chat about?
So….I quickly tweeted from Standout that I felt every product trying to communicate through a direct online platform should create a persona, a personality and it should have views and opinions and should talk to me in a way that one of my friends would talk to me. Inform me, let me in on the gossip, tell me about interesting things, challenge me and make me laugh from time to time. I want to know Tabasco the brand and product and I would expect Tabasco to have a personality that was a bit fiery, quite opinionated, I would expect Tabasco to take a few risks, to be doing pretty exciting things, to have some really interesting mates and I would want Tabasco to have its finger on the heart of the alternative. This would really engage me!
So. Standout believe that your products need a personality and tone of voice to properly communicate through Twitter and Facebook.To find out how, please click here to read more.
