STANDOUT has launched a new website for Pride of Britain Hotels (www.prideofbritainhotels.com), a collection of the finest privately owned hotels in Britain. The association, which was formed in 1982 and currently has 37 members, appointed STANDOUT following a three-way pitch last October.

STANDOUT has worked hard to create a site that reflects the luxury and sophistication of the hotels that make up Pride of Britain whilst increasing awareness of the organisation, traffic to the site and the number of sales conversions. STANDOUT conducted thorough usability, compliance and compatibility tests, mapping exercises and information architecture studies, as well as consultations with Pride of Britain members, to ensure a robust and highly functional back-end.

The objectives of the site have been met through the use of stunning imagery and a sleek and easy to use content management system (developed especially for this project). As well as looking good with a randomised flash presenter of hotels, the site is practical and easy to use. Users can choose to search hotels by criteria and/or location. The site links through to online booking and online purchasing of Pride of Britain Gift Vouchers. Users can keep up to date with RSS feeds for special offers and they can integrate this into their email client for example Yahoo, Outlook or onto their desktop gadget RSS readers. This will keep them up to date when special offers are changed or new ones are added.

Dan Barber, Managing Director of STANDOUT said, "Pride of Britain Hotels promotes some of the finest luxury hotels in the UK. It was important for us to create a site that gave the same prestigious first impression as the hotels it promotes. I am certain that with this new site in place Pride of Britain Hotels can expect to convert more of their online traffic."