For Copella. we provide 4 hours a week of dedicated consumer engagement with the brand message. This isn’t ‘wasted’ discussion as any content distributed or communicated stays on the platform where it has been submitted. In this way, Copella’s brand presence online grows, with every hour increasing the chances consumers will find Copella information and become involved with the digital assets the brand has made available to them.

We have received a great response thus far, with Copella fans interacting with the brand on a daily basis. In May alone, our Facebook fanbase has increased by 78%!

Typically, the weekly resource for social networking interaction would be broken down to:

• Promoting and engaging consumers on Facebook – responding to queries etc. (Branded presence)
• Virally engaging disparate consumer fan groups on Facebook – using “real” (personal) accounts to direct existing fans to join the official branded fan page.
• Facebook notification of new blog posts or articles of interest on the central digital property, as a more direct drive to convert traffic
• Twitter (tweet) posting, and replying to ‘@‘ mentions/queries from consumers.
• Searching Twitter for Copella and engaging consumers who have mentioned the brand.
• Submit articles about Copella to Digg and Reddit, and comment on articles regularly to increase their popularity.
• Comment on YouTube videos promoting the Copella brand or products to increase views and subsequently increase its popularity.
• Searching out blogs that mention Copella and leave comments as ‘personal’ users to direct traffic to the Facebook page/Twitter account (not-direct)
• This is typically broken down into 50 minutes a day to facilitate a quick turnaround time in responding to queries from consumers. All online interaction is recorded for Copella to ensure transparency in the digital marketing and online presence of the brand and product. This allow us to monitor the presence and effectiveness of input in different social interfaces and online properties. We also provide an outline of content within our full digital strategy document, this ties in any offline promotions that are happening simultaneously.

We also provide a monthly report on social networking actions, events and discussions.