BRIEF
Elemis, leading UK Spa and Skincare Brand, appointed Standout to create all the collateral for their significant mens range product launch. Time for Men was an addition to the existing mens range, focussing on Anti-Ageing for the male market. Elemis are leaders in their field and required a striking creative for their retail activity.

SOLUTION
Standout devised a concept for the Time for Men range. The concept being that we would shoot the hero product against a backdrop of something that A. Related to time and B. Was masculine and something that men would identify with. Once we had the hero shot approved we went on to create a full range of Below the Line Point-of-Sale and collateral.

EFFECTIVENESS
Time for Men continues to grow as part of the Elemis product range and has bolstered their offering within the expanding male grooming market. Find out more about Elemis at their Standout designed and built website:

http://www.elemis.com/