We implement Google products to all our websites. Google Analytics goes in to every site as standard and we also implement Google Checkout, Google Adwords where appropriate.

Google Analytics provides us with the ‘Benefit of Hindsight’. We are able to monitor traffic, see where it goes, how it behaves, what it likes, what it dislikes and then act accordingly, providing clients with rationale and justification for online development, or simply to report what is working well.

Google Analytics are only as valuable as the interpretation and the action that is then taken. Standout give careful focus on Bounce Rates, Traffic Sources, Time on Site and Traffic Volumes. These are key indicators on how any site is performing.

A bounce rate over 40% may indicate that your content is not right, not well designed or does not inform, however, it could be that your high bounce rate is a result of your traffic coming from the wrong sources. It is important to ascertain all angles when viewing your analytic reports.

Standout can help implement, review, report and advise on all Google Products.

Please contact us for more information or to find out how Google can help your online strategies. www.standoutuk.com/contactus