BRIEF
Create the online website for Louise Redknapp, the Triumph International Ambassador. The site has to talk to the Triumph audience and create an environment where Louise can share her likes, fashion advice, favourite restaurants and of course her latest choice of Triumph lingerie.

SOLUTION
HTML/Flash based website that is easily updated, links to all social networking platforms and provides another online platform for Triumph to communicate their brand and proposition. Visit: http://www.louiseloves.com/

THE IMPACT OF OUR WORK
Over 70,000 visitors in the first 7 months of launch, 5000+ consumers added to the database. The site has also contributed to Triumph achieving their brand objective of attracting a younger audience to the brand and shifting the perception of the product for their targeted younger audience.