Our Work
Award Winning Hotel Website
Standout produce award winning online marketing tools and website marketing strategies for the luxury hotel industry. We focus on providing higher occupancy and increased spend from a new and repeat customer base. We successfully create, manage and develop hotel brands, we integrate effective social networking and online strategies. We understand accommodation, F&B and what can impact the bottom line. We communicate your brand through great creative, stunning photography, captivating video, and online and offline marketing tools.
BRIEF
In line with client objectives, Standout created the brief for the Award Winning Milsom Hotels website. After reviewing their current site performance Standout identified that Milsom Hotels were not exploiting all of the online marketing opportunities available. Standout created a brief that would see us pull all of the groups locations together through a single portal, whereby cross-selling would be easier and communicating the variety of facets within the group would be more effective. The brief saw Standout creating a clear strategy for ongoing communication online, and set KPI’s for performance, bounce rates, data capture and traffic.
SOLUTIONS
Standout designed and built an effective and user friendly website that could be easily navigated, quickly shared and encouraged returning visits. The site was filled with rich content and beautiful imagery, much of which was art directed by Standout. A clear monthly email campaign strategy was also created which links back to the site. The site includes a destination for press, clearly provides information on all locations with standard links to Google Maps, showcases the wonderful propositions of the group and generally provides a wonderful ‘shop front’ to a leading and innovative hotel group.
IMPACT OF OUR WORK
With the launch of the new website and continuing analysis of Milsom’s progress, Standout have been able to increase traffic by 300%, this equates to 30,000 monthly visitors in 18 months. The award winning website also boasted two awards in 2008/2009 and we’re delighted to announce that Milsom Hotels and Restaurants are the winner of the Online Marketing Award, 2011.Judges were impressed with attractive design, with good accessibility and clear navigation. The online marketing of the luxury hotel group, as provided by Standout, has progressed in leaps and bounds over 2011, to include a brand new YouTube channel, new website content, greater interaction through social networking including competitions and greater links throughout the group.
The award is a great start to 2012 which will include a revamp of the website and extension of Milsom Hotels and Restaurants’ online marketing into new markets. Watch this space…!
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Award Winning Hotel Website
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Standout produce award winning online marketing tools and website marketing strategies for the luxury hotel industry. We focus on providing higher occupancy and increased spend from a new and repeat customer base. We successfully create, manage and develop hotel brands, we integrate effective social networking and online strategies. We understand [...]
