BRIEF
Standout were asked to create multi bag concepts for a new and exclusive promotion for Sainsbury’s. We were pitching against the incumbent US agency and, proudly, our creative work won and we were asked to execute the pack designs and provide for immediate use instore.

SOLUTION
We simply divided the pack in two, creating a very strong impact at point-of-sale and allowing consumers to quickly understand the concept and proposition of the packs.

THE IMPACT OF OUR WORK
The packs made it to end-of-aisle across a wide range of Sainsbury’s stores. From the success of the campaign Standout were asked to create further variations using the other brands and SKUs.