BRIEF
Following the successful Pride of Britain website build, STANDOUT were also given the opportunity to work on their Hotel directory. The hotel consortium required a one-stop directory that acted as an informative guide to the consortium, detailing each of the member’s 37 hotels as well as various advertising associates.

OUR ROLE
We kept the design simple and in-line with the feel of the Directory historically, but modernized the whole creative to deliver a more modern perspective. We also reflected the luxurious brand of the hotel consortium through various print techniques and finishes to deliver a high spec directory across the 110 pages. For the 4-page cover, we used 350gsm silk, silver foil process text and a soft touch lamination to create a luxurious experience for the recipient and reflect the high standard of the hotels!

This print project went through the following processes:

• Project management
• Creative meetings
• Creative design and artworking
• Proofing
• Copywriting

A critical path was provided for the Pride of Britain Hotels Directory to ensure that dates and deadlines were adhered to. Due to working with 37 hoteliers and 14 advertising affiliates, it was vital that contact was maintained on a regular basis with daily updates and regular face to face meetings. We are currently working on Vol. 2 of the directory and look forward to updating and maintaining the directory going forwards,

IMPACT OF OUR WORK
Since Standout re-designed and produced the new Directory in January, they have received an unprecedented request from 5 new hotels all looking to join as members! Pride of Britain Hotels continues to be the UK’s leading hotel marketing consortium.
For further information or to book a stay at one of the Pride of Britain Luxury Hotels, please visit http://www.prideofbritainhotels.com/