BRIEF
Standout were given the opportunity to re-build and re-design the Pride of Britain Hotels website which showcases the consortium and each of the 37 individual hotel within it. The website was re-designed to improve the usability of the site and now includes additional pages such as a competition page, a special offers page and a late booking page.

We kept the design simple and in-line with the feel of their communications historically, however we modernized the creative to deliver a more modern perspective.

OUR SOLUTION
STANDOUT supplied working documents to Pride of Britain Hotels outlining the main pages within the site, the structure of the overall site and how the content would sit within the individual pages from an information architecture and usability point of view. This document was high level in its nature and was used both internally and externally to give developers, designers and copyrighters/content providers a starting point to further detail what is needed from the site and the system.

OUR ROLE
- Technical Specification and Information architecture
- Usability
- W3C compliant front-end build
- WAI accessibility standards
- Database / CMS integration
- Quality assurance testing
- Creative design
- Project Management
- Training

THE IMPACT OF OUR WORK
- 47% Traffic Increases
- Bounce rate remains below 20% (4 in 5 visitors stay and enjoy the site).
- Increased referrals to members
- Members reporting up to 100% increase in referral.
- 20% Uplift in Booking Revenue