BRIEF
To create a distinctive retro feel campaign that would tie in with the brands 30th anniversary. The POS would be featured throughout concessions including Debenhams and House of Frazer.

SOLUTION
A bright, fresh and fun design incorporating the incentive prize draw of FREE iPods. The creative core look was signed off first time by the client which was then applied across all instore collateral, including hangers, show cards, window graphics and swing tags.

THE IMPACT OF OUR WORK
The Sloggi 79 campaign engaged consumers and encouraged a higher purchase value at point-of sale.