BRIEF
To create, produce and art direct a photoshoot featuring the Triumph Brand ambassador Louise Redknapp and the SS08 lingerie collections whilst interpreting the brief supplied by Triumph International of portraying the model / subject in a setting of ‘natural intimacy’. The Triumph woman is competent, confident, inspiring and charming, this had to be captured in the images created.

SOLUTION
This began with the creation of the initial concepts, to incorporate the elements and required environment suggested by Triumph.  The location was chosen to reflect natural intimacy, and all images taken were carefully considered to capture the confidence and enchantment of the Triumph woman. We ensured that every detail would reflect the scene that Triumph wanted to create, which was done by focusing on every aspect from storyboard creation to art direction of the photoshoot.

STANDOUT’S ROLE
This project went through the following processes from the original brief provided to STANDOUT, to the final creation and delivery of the photoshoot:

• Brainstorming and concept creation
• Location search
• Storyboard creation
• Shoot production / Administration
• Site visits
• Pre light day
• Art direction
• Image editing
• Artwork, including supply of images to media
• Budget control

THE IMPACT OF OUR WORK
STANDOUT worked with Triumph and the artists’ creative team to produce a series of beautiful images that perfectly captured the brief issued by Triumph International, along with presenting the product in a beautiful way that was clear to the consumer, and flattering to see.  The images also helped the consumer to build a relationship between the new brand ambassador and the Triumph brand. The creative was used for a complete ATL advertising campaign including glossy magazines such as Vogue and Marie Claire, giant billboards featured across the UK and online banner ads.