BRIEF
Standout were asked to create the Core Look for a new consumer led promotion. From this core look we were asked to devise a number of effective pieces of in store communication that would engage consumers, increase footfall, encourage a higher purchase value and drive frequency.

SOLUTION
Standout created concepts, designed the point-of-sale, printed, produced and fulfilled the in store kits for over 300 concessions throughout the UK. The promotional kits are provided to stores so they can help generate extra sales through incentive. Our point-of-sale display, hanger tickets and other collateral captivate and motivate consumers into purchasing. In terms of effectiveness, our work helps to generate footfall and sales for the store, and ultimately the Triumph International Brand.

THE IMPACT OF OUR WORK
This Triumph Promotional Campaign has been one of the most successful to date. Over 2000 consumers engaged and entered the prize draw and Triumph have considered running the promotion on an annual basis.

We engaged consumers, increased footfall, encouraged a higher purchase value and drove frequency.