BRIEF
We receive a variety of briefs from Virbac Animal, one of the worlds leading Animal Health organisations, successfully competing with Pfizer and other larger pharmaceutical companies.

SOLUTION
We always take our time to understand the brief and the marketing objectives of the product. We then create distinctive adverts that will appear in veterinary and trade press. Often the ads are for awareness, ensuring the buyers have heard of the product prior to Virbac’s sales people visiting the practice.

THE IMPACT OF OUR WORK
Using Alizin as an example, a drug for misalliance in canines, this advert helped Virbac to gain a 48% market share. A combination of consistent and effective press advertising and persistent selling!