STANDOUT : Strategic Design Agency

www.milsomhotels.com launches with great results.

Tue, 22 Jul 2008 15:41:36 +0100

www.milsomhotels.com launched on June the 11 2008. The site has already collected over 280 new registrants for E-News and is gaining new traffic every day. On average

10 visitors are signing up to stay in touch, adding important information to the Milsom Group database for future marketing opportunities. Analysis shows that the new site is retaining visitors for twice as long as the previous website, 4.07 minutes on average. We have also helped reduce the bounce rate (the rate in which people quickly leave your site) from 40% to 16%, showing that the new design, structure and content has more to offer visitors. We have doubled the number of pages that Google has indexed which is contributing to the increase in traffic.

You can view this site by clicking here If you would like further information on Web Strategy or the Milsom Hotels Group site please give us a call on 0116 2448222.

PepsiCo. Appoint STANDOUT for an exciting new relaunch!

Tue, 22 Jul 2008 15:40:47 +0100

Monsters! .

That is pretty much all we can say right now!! Watch this space.

Triumph Photo shoot featuring Louise Redknapp

Tue, 22 Jul 2008 15:35:33 +0100

Earlier this year we art directed the shoot for the new Triumph range featuring Louise Redknapp. We sourced a location just south of the river in Southwark. We knew it was going to work out as, by chance, across the road is a renowned Chilean Café (our MDs wife is Chilean and he goes there every 2 years) that kept us well fed with wonderful Chilean salads and Empanadas!

It was a long day but we got the shots that we needed. 16 in total! Louise was great and felt comfortable working with Paul Farrell, a photographer that works with Louise on her Icon magazine.

The famouse ‘Kitchen’ shot is a contender for best shot of the day. This was the first frame taken. A million dollar photograph from Paul Farrell and Louise Redknapp. Brilliant!

The images are being used across a UK advertising campaign and can be seen now across bill boards, poster sites and in many publications such as Cosmopolitan, OK, Red, Marie Claire, Elle, Grazia and She magazine

Triumph Swimwear Photoshoot

Fri, 4 Jul 2008 00:00:00 0100

Triumph International asked us to organise the photo shoot for their 2009 leisurewear range. The photo shoot, editing, design, creation and production of brochure needed to happen within a 3 week period!

It did! and you’ll be able to see the finished brochure images on our next website update.

The shoot took place at Maison Talbooth in Dedham, East Anglia. The Pool house that we used has recently been developed by the Milsom Hotels group. It gave us everything we needed for the shoot. Contemporary clean lines, beautiful surroundings, amazing props and furniture pieces and of course lots of wonderful space to work in!

All the shots were taken in one day with the client on site to oversee the results. We even managed to convince Ed, our photographer, to jump in the pool for one particular angle! Thanks Ed!!

We approach all our photography in the same way. If it is not a studio shoot then we source the location. We then visit well in advance of the shoot to sketch out on pad, roughly, the shots and angles we will try to replicate on the day none of which is set in stone as (of course) we have to work with the elements and light on the day.