We love brand and the fact that brands are made up of so many different factors. The product and proposition, the people and the service, the packaging, the aftercare, the tone of voice, the smell and temperature of the retail environment, the sense and notion of the business entity and most importantly brands, businesses and even people are defined by the opinion of their audience.
Brand creation and ongoing management is key to the success of great organisations.
Globally networked agencies often claim that their smaller counterparts are simply creating iconography and logos instead of brand building. Which of course is a myth. Many highly effective smaller brand agencies will fully understand the fabric of your business, the culture, the ethos, the desire and aspiration and they can package that, capture it and interpret it through identity, tone of voice, imagery and design.
We’re one of those agencies and we’d love to talk brand with you.