We work closely with you and your team to help create your brand, brand identity and brand guidelines. This typically involves a BrandCamp™ session where we take time to discuss your business, product, service, target audience, competition, price point and customer base with you and establish the brief that will enable us to create your new brand and brand positioning. We’re conducting these sessions via Zoom presently.
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The BrandCamp™ process we will help us to benchmark your organisation against best-in-class and key competitors and the deliverables from this process are a concise set of brand guidelines which cover the identity (logo), strap line (tag line), colour ways, typography, tone of voice, photography and core collateral. Our brand guidelines can be as simple as a single one-pager through to a multi-page document with every each communication tool specified.
