Graphic design is probably best defined as the art of organising typography, imagery, icons and space within a given size, shape and space.
The discipline of graphic design (or design) is almost identical irrespective of whether we’re designing a captivating advert, attention-grabbing packaging, a beautifully crafted piece of literature or industry leading website. It must quickly communicate a clear message.
Good, Great or Effective? Whilst the approval of design is entirely a subjective notion. Effectiveness cannot be questioned.
Considering the hierarchy of messaging, choosing the correct layout, affecting imagery and crafting typography results in the creation of effective communications. Effectiveness is crucially the most relevant and important measurement for design.