Graphic design is probably best defined as the art of organising typography, imagery, icons and space within a given size, shape and space.
The discipline of graphic design (or design) is almost identical, irrespective of whether we’re designing a captivating advert; attention-grabbing packaging; a beautifully crafted piece of literature or industry leading website. It must quickly communicate a clear message.
Good, great or effective? Whilst the approval of design is entirely a subjective notion. Effectiveness cannot be questioned.
Considering the hierarchy of messaging; choosing the correct layout; affecting imagery and crafting typography results in the creation of effective communications. Effectiveness is crucially the most relevant and important measurement for design.