Things have moved on since Henry T. Ford’s famous quote in reference to the effectiveness of Ford Car’s marketing activity.
Our role, as a marketing agency, is to understand our client’s industry, business, brand and product and to fully understand their target audience, consumer, customer or client that is being targeted. Zero marketing activity should take place without a set of objectives. Both the client and the agency must agree on what it is they are trying to achieve and what success looks like.
We identify the audience, understand the medium and channels that will reach them and create then marketing tools required.
Our marketing strategies have been implemented for Triumph International, Gossard, Sloggi, Rice Dream, Kallo, Clarins, Pride of Britain Hotels, Milsom Hotels, Cummins Power, Walkers, Sunbites, Monster Munch, PepsiCo. and beyond. Research, focus groups, testing, insights, analytics, analysis, trends, experience and intuition all contribute to sound marketing plans.