A Strategic Partnership for Retailers

Standout have joined the Swan Retail Group as a strategic move by Swan who are further developing their omnichannel retail solution. Swan Retail customers are typically larger independent retailers throughout the UK who specialise in the Furniture, Fashion and Garden Centre sectors. Many of these customers have Swan Retail’s applications and EPoS solutions in place, which provide back office management, sales and operational solutions to the business.

Swan identified some time ago that eCommerce was a key area of interest for their customers who sought to capitalise on shopper trends and ensure they were providing a comprehensive retail solution for consumers.

Joining Swan Retail made perfect sense for Standout who (as an agency) focus on driving Footfall, Sales, Traffic and Conversion to their own customer base. Standout have a wide knowledge of retail and in-depth experience in driving conversion at point of sale, be that in store or online.

Following many years of working with PepsiCo, who typically sell through the larger multiples including Tesco, Waitrose and Sainsbury’s, Standout have gained a broad understanding of consumer behaviour which they’ve been able to apply across many sectors. Triumph International, Gossard and Sloggi have also been brands that Standout have represented – launching the first-ever Triumph branded eCommerce store for the £5bn German-owned lingerie brand almost 10 years ago.

Swan Retail - iPad 3

Initially the focus will be for Standout to deliver leading-edge eCommerce and Digital Marketing solutions for Swan Retail customers. This will be enabled by the APIs already developed by the agency which allow WordPress and Woo Commerce to seamlessly integrate with Swan’s applications and solutions.

Standout are an integrated agency with a branding and offline department able to provide brand strategy, point of sale design, literature, brochure, direct mail and advertising. This means that Swan Retail are able to provide a truly omnichannel retail solution to their customers incorporating integrated multi-channeled marketing campaigns.

Retail for the future is Swan Retail’s mantra. As a group we’re acutely aware of the challenges that retailers face and our aim is to assist them in every way possible to us in order to drive Footfall, Sales, Traffic and Conversion.

Dan Barber

Author Dan Barber

Chief Operating Officer

More posts by Dan Barber