Royal Mail’s Email & Post Insights

Enjoyed reading this document by Royal Mail which provides excellent insights on mailing, either physically or electronically.

Page 32 – 37 is really interesting where it talks about customers like to receive both printed and electronic mailings before making a purchase and will often browse both prior to purchasing.

56% of the digitally active group stated that printed mailings made them feel valued where as only 40% said that electronic communications make them feel valued. Most importantly – 65% liked to view multi-channel communications prior to purchasing.

An excellent document from Royal Mail.

Dan Barber

Author Dan Barber

Chief Operating Officer

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