With 20,000+ creative businesses in the UK you would be forgiven for not knowing who to select to work with. Many agencies will work across all industry divisions without having had any experience of the sector. If an agency has knowledge of a specific sector it can be hugely beneficial to the client and marketing teams as that agency will arrive with insights and knowledge that can extend from simply being comfortable with the terminology, through to detailed understanding of how to reach that sector’s target audience.
STANDOUTTM is an integrated creative marketing agency specialising in four key sectors.
There are two key considerations when working with a specialist agency and that is to ensure the agency is not representing a competing brand or business and that it does not provide a ‘cookie-cutter’ approach where one solution is applied to all. We are extremely careful on both of these potential pitfalls and circumnavigate them by not taking on any client that competes in the same space, geographic location or category and ensuring that every brief and set of objectives are considered with fresh ideas and a blank canvas – albeit with the benefit of industry knowledge, campaign insight and past experience.