With 20,000+ creative businesses in the UK you would be forgiven for not knowing who to select to work with. Even knowing where to start looking can be intimidating; Google is a mind field of marketing agencies. However, many agencies will work across all industry divisions without having had any experience of the sector before. Having an ‘all round’ approach to B2B marketing can sometimes backfire. If an agency has knowledge of a specific sector it can be hugely beneficial to the client; it will already have been through the trial and error aspect of campaigns. In addition marketing specialists teams at that agency will arrive with valuable insights and knowledge. Therefore, they can extend from simply being comfortable with the terminology; through to detailed understanding of how to reach that sector’s target audience directly.
STANDOUTTM is an integrated creative marketing specialist agency in four key sectors.
There are two key considerations when working with a marketing specialists agency; and that is to ensure the agency is not representing a competing brand or business; and that it does not provide a ‘cookie-cutter’ approach where one solution is applied to all. Therefore, we are extremely careful on both of these potential pitfalls. We circumnavigate them by not taking on any client that competes in the same space, geographic location or category. We ensure that every brief and set of objectives are considered with fresh ideas and a blank canvas; albeit with the benefit of industry knowledge, campaign insight and past experience. We will ensure the marketing strategy we implement for you will bring the best results possible.