Ultimately B2B marketing is fundamentally the same as B2C; the aim is to engage an audience and generate an enquiry that leads to sales. However, business objectives may reach further than simply sales. In addition, it may be the requirement to generate brand awareness prior to a sale of the organisation; or an acquisition of a competitor.
Complete B2B marketing services for businesses seeking cut-through and competitive advantage
It may be knowledge transfer in the case of a university-backed research organisation. However, whatever the objectives are; Standout has a reputation for identifying the right marketing channels and delivering the B2B marketing tools to achieve those objectives.