Lettings and property management agency Livingstone has recently refurbished their Queens Road office and rebranded from Leicester Lettings Co. with help from Standout.

The agency was looking to update its image and further establish its reputation with the help of the rebrand making it stand out from its competitors and create a recognisable name and brand.

Livingstone are an agency that take the time to ensure their client finds the right home, reflecting on their high standards which enable them to provide their clients with a competitive edge.
With 25 years of experience and knowledge in letting properties in Leicester, Livingstone provides their clients with reassurance of quality, trust and competitiveness from working with, in their words, ‘Forward thinking landlords and high quality properties’, so they needed a branding that reflected this.

Livingstone have expertise and knowledge in private lettings in desirable locations such as Clarendon Park, Knighton, and Stoneygate, as well as student accommodation in the wider City area.
The team have been looking to reach a new target audience and expand their client base with landlords with bigger budget houses in these sought-after locations, this rebranding reflects the company in a more sophisticated and superior way, establishing their position and reputation as one of the first choice letting and property management agencies in Leicester.

Livingstone needed a branding that reflected the company’s expertise and knowledge and represented them in a way that showed their outstanding record as one of the first choices for a lettings agency which goes above and beyond.
Thanks to the team’s years in the industry and understanding of the locations, they are able to provide services which exceed the usual standards of agencies like themselves by advising on building renovation, refurbishment, location and investment, all of which helps them to provide their landlords with a competitive edge.

The creative decision in rebranding from Leicester Lettings Co. to Livingstone stemmed from the many Victorian properties they manage in the Clarendon Park, Knighton and Stoneygate neighbourhoods which still include many of their original features including the Livingston tile flooring. This flooring pattern inspired not only the name with an added ‘e’ for Livingstone, but the pattern also inspired the branded shape that is now used across the various platforms within the business.

The new simple, stylish and significant branding of Livingstone supports the new company image and its targets as they make headway in the more upmarket and desirable areas of Leicester while also continuing to expand their ever-growing portfolio of professional, family and student properties.

The new name Livingstone not only comes from the Victorian tiles they know well, but is strong and has meaning for the company as ‘Living’ signifies the home and the life in the home, and ‘stone’ represents the building bricks of the property creating strength and stability. The two words brought together symbolises bringing the property market to life.

“I am really pleased with the creative output on this repositioning and rebranding project. Our team have been inspired by the Victorian heritage from the area that Livingstone will operate and this has been executed throughout the entire business from stationery to signage.
— Dan Barber – Standout MD