The Project

Standout were engaged by Carter’s Vineyard to create a new look for their white and rose sparkling wines. Carter’s produce fantastic wines, but were struggling to compete in store with the better known brands. Standout created a fresh label for the wine bottles which portrayed the feel of a quality and high-class Champagne by using simple designs, printed in few colours and enhanced using silver and gold foil.

Agency Services Provided

  • Brand Identity
  • Pack & Category Research
  • Pack Design
  • Print & Production
  • Photography

Effectiveness

  • Increase in the number of hotels stocking Carter’s sparkling wines
  • Growth in UK market share of Champagne/sparkling wine
  • Carter’s Vineyard sparkling wines now sold in higher number of UK stores
  • Label creative exceeded client expectations