Working With Copella
Initially Standout were briefed to take over the current Copella site and help fulfil Copella’s main 2010 objectives: to increase household penetration amongst the target demographic and increase consumer engagement, expand the database and generate a social networking presence. We delivered a brand new website, content and a core look that was then utilised throughout all other marketing channels.
After a successful website launch, the Copella brand team approached us to ask if we would get further involved in the brand. With increased household penetration being the main objective they were seeking a way to elevate the brand, cut through the competitors and take ‘ownership’ of English apples. Working alongside a number of other agencies all providing expertise across various disciplines – we helped to conceive, create and launch Plant & Protect. This campaign was all about the protection and advocacy of English Apples. Apples that are grown at home, do not travel and are squeezed for their delicious juice as close to picking as possible.