Dodson & Horrell eCommerce Website Build

Dodson & Horrell appointed STANDOUT to create their new retail store, which sells their range of dog and pet feed, a range of equine supplements and selected horse feed. Part of the brief was to move the branding and design forward, whilst still retaining the heritage that has made Dodson & Horrell one of Europe’s leading horse feed manufacturers since 1939.

Dodson & Horrell eCommerce Statistics

  • Conversion rate has consistently been over 10.0%
  • Certain traffic sources providing above 12.5% conversion

Dodson & Horrell eCommerce Results

  • 176.52% increase in revenue within one year of launch
  • More than 2,600 sales in first six months