Branding, Website, Creative Design & Production
The Enterprise Research Centre (ERC) is a leading body when it comes to research, knowledge and expertise on SME growth and entrepreneurship. Established in February 2013 and based at Aston University in Birmingham, ERC drives new research insights and works to ensure research shapes better policies and practices to help SMEs to grow.
The organisation initially contacted Standout when looking for an agency who could develop its existing website to help reflect the group’s position at the front of the SME growth field. Having undertaken a full review of the existing website, we were able to improve both the functionality and user experience, as well as enhance the website’s search mechanism, event booking facilities and central repository for presentations, publications, videos and photographs relating to previous events.
As part of the website project, we also created email templates which would be sent out to confirm bookings or updates. As with all Standout website projects, we provided website training for key staff to ensure they could successfully administer and update the website.
Following the success of this initial project, we were proud to be asked to design and produce a printed report on behalf of the UK Business Angels Association (UKBAA), the national trade association representing early stage business investment in the UK. This 40-page report, packed with tables, graphs and infographics, was an engaging and informative document that helped convey the industry expertise and knowledge held by the organisation.