Glasswells Furniture Stores eCommerce Website Build

Glasswells is the largest independent department store in East Anglia, with stores located in Bury St Edmunds, Ipswich, Haverhill and Saffron Walden, as well as a discount outlet in Sudbury. Established in 1946 by father and son Jerry and Leslie Glasswell, this family-run business in Suffolk required a new eCommerce website to match their standing in the industry.

Designed and built using a combination of the WordPress and WooCommerce platforms, the new Glasswells website integrates directly with Swan Retail’s EPoS plug-in, which ensures any changes made to the products in the Swan SRS system are pulled through to both the back end and the front end of the website.

As well as allowing customers to buy products directly online – either using a standard checkout, click and collect or finance options – the Glasswells site is also a driver of footfall to the physical stores with targeted promotion panels and pages dedicated to the interior design centre, restaurants and meeting rooms.

Visit to see the site for yourself and find out more about this leading department store.

Glasswells Furniture Stores eCommerce Results

  • Custom per-product delivery time messages
  • Pop-up ‘add to basket’ functionality to allow customers to continue shopping
  • Straight-forward checkout process
  • Direct integration with Swan Retail’s SRS plug-in
  • Promotion of destination stores to drive footfall