The project

STANDOUT designed and built an effective, user friendly website that could be easily navigated, quickly shared and encouraged return visits. The site was filled with rich content and beautiful imagery, much of which was art directed by STANDOUT.

A clear monthly email campaign strategy was also created which linked back to the site. The site includes a destination for press, clearly provides information on all locations with standard links to Google Maps, showcases the wonderful propositions of the group and generally provides a fantastic ‘shop front’ to a leading and innovative hotel group.


  • Web Design & Build
  • Development & Integrations
  • Social Content
  • Email Marketing
  • App Design & Build


  • +300% traffic increase
  • 30,000 monthly visitors in 18 months
  • Bounce rate below 17%
  • More than four in five visitors stay and enjoy the site
  • Award winning website 2008
  • Best Independent Hotel Group site in the UK, 2008
  • Award winning website 2009
  • The Caterer Best Hotel Email Marketing Campaign
  • Award winning website 2011
  • The Caterer Online Marketing Award