An introduction to Mr.Wheeler
Standout’s relationship with Mr.Wheeler began in 2014 when the business operated under the name of The Wine Company Ltd.
Our early work involved evolving their existing literature and communications; enhancing the design and providing more effective messaging throughout. In 2015 there was a mutual acceptance that the organisation should rebrand and reposition in order to achieve its future objectives. The business sells wine. It sells that wine to consumers and trade and it prides itself on selling only good wine – the best wines from the best vineyards. Our belief was that ‘The Wine Company Ltd.’ name was too generic to create industry notoriety. We felt that it could have been a name that a typical venture capital firm might use to badge a wine business.
Working closely with the client with regular creative sessions in Essex, Cambridge, London and Leicester we explored the possibility of returning to the family name of Wheeler but applying a modern approach to the brand execution, whilst leveraging the history and heritage of the original organisation. Our recommendation to become Mr.Wheeler was universally approved by all stakeholders and so we embarked on the creation of the Mr.Wheeler brand.