Standout’s Work with Peerless
We were appointed by Peerless Designs after the company was taken over by our existing client, Assigns, to expand and enhance its presence in the merchandising display systems field.
As one of the country’s leading supplier of merchandising and display systems tailored to retail, commercial and architectural businesses, Peerless approached us to review its strategy and create a new brand identity which would stand it apart from its competitors and reflect its leading position within the industry. As part of the repositioning project, we worked closely with Peerless to help the business define itself, resulting in a change to the positioning of the company to focus on components and mechanisms, rather than the end product. Although Peerless do sell their display system components directly to end users, the business is really based on collaborating with those responsible for the design and specification of displays and interiors, meaning it was vital that future marketing talked directly to the designers and contractors.