Standout’s Work with PSL

We were recommended to the team at PSL by an existing client, Pride of Britain Hotels. The two businesses are not entirely disconnected in that POB are a consortium of luxury independently owned hotels operating at the very highest standard levels of hospitality and PSL are a food procurement business providing many of the UK’s most renowned hotels including the Dorchester Collection.

We were asked to consider their entire brand positioning whilst maintaining their name which had become known and recognised within the industry. Our creative team set to work on researching the competitors and the procurement sector as a whole as well as executing BrandCamp™ – a day where our brand team are on-site for the best part of a day to get absolutely under the skin of the business and establish clearly where it is, where it wants to be, what it stands for, what its point-of-difference is and how best to communicate that point of difference to its existing and potential customers.

The results presented have had an instant impact on the business. The identity is clean, fresh and distinctive and sets them a part from their competitors. Its overall appearance is bright, light, approachable and positive, delivered by the two overlapping circles.

Please view the various deliverables for PSL (below) and do contact us if you are considering rebranding or repositioning.

Agency Services Provided

  • Brand Strategy
  • Brand Identity
  • Brand Guidelines
  • Brand & Ethos Handbook
  • Literature
  • Exhibition Graphics
  • Advertising
  • Website Design & Build
  • Drag & Drop CMS
  • Email Design
  • Illustration
  • Icon Design
  • Photography & Art Direction
  • Marketing Strategy
  • Campaign Creation

Illustration, Iconography & Photography

For PSL we established a core look for their main communications which included a set of water colour images to communicate the food groups that they typically procure. This helped to differentiate them from competitors that used more generic imagery for food. Whilst the watercolours are at the forefront of communications we did source a set of photographic images for their food – ensuring these images were more raw and ‘real’ in their depiction. Additionally we have created a set of service icons to help communicate those services provided by PSL.

Advertising & Campaign

A range of advertising and campaign creative is continually delivered by our creative teams as part of PSL’s ongoing marketing support which also includes our digital services of SEO, Email Marketing, Content Creation and Social Content Creation.