Thomas Moore Toymaster eCommerce Website Build

Thomas Moore was Standout’s inaugural Swan Retail eCommerce website and utilised the newly developed Swan ePOS integration plug-in.

Thomas Moore is an independent family-run company that has been trading for over 100 years and are experts in schoolwear, toys and games, boasting a Toymaster department with largest range of toys in Exeter.

The engaging new website design reinforces Thomas Moore’s position as an established, authoritative business in the sector, supported by a range of affirmation messages. The website functionality includes a range of elements in addition to the Swan ePOS integration, including being fully responsive, content managed and with a search facility.

Please visit to discover the site and perhaps even pick up a piece of hard-to-find Lego!

Thomas Moore Toymaster eCommerce Results

  • Strong conversion rates
  • Online sales immediately from launch
  • Speed improvements
  • Simpler checkout process