Triumph & Helena Christiansen
One of our key projects with Triumph was to create the core look and collateral around the exclusive launch of Helena Christiansen’s Triumph range, Essence. This was the first lingerie brand to feature as a window display in John Lewis, Oxford Street – an absolute coup for the brand. The creative – utilised across online and offline platforms, on London Taxis, on in-store point-of-sale, online banner ads, digital screens and in shopping centres – reinforced Triumph’s unique recent innovation in products, whilst re-positioning the brand as fashion-led and forward looking. Helena Christiansen’s association helped to further position Triumph as a leader within the lingerie sector.