The project

STANDOUT worked closely with Triumph to design and artwork an array of offline and online material which promoted and reinforced the premium quality of the Essence range.

Featuring on London taxis, large digital screens in Manchester, Edinburgh and London, as well as within John Lewis window displays, most notably on Oxford Street London. STANDOUT and Triumph effectively increased product awareness of the new luxury range whilst driving footfall into John Lewis stores and online to Figleaves, ASOS and John Lewis online.

Disciplines

  • Advertising
  • Identity
  • Print

Effectiveness

  • First lingerie brand to feature a window display in John Lewis, Oxford Street
  • Creative utilised across online and offline platforms featuring on London taxis, in store POS, online banner ads, digital screens and shopping centres
  • Reinforced Triumph’s unique recent innovation in products, whilst repositioning Triumph as a fashion forward brand