Working with a £4 billion lingerie brand
We had known the Marketing Manager at Triumph for some time before we got the call. “Dan, could you help, we need to art direct a photoshoot and it’s urgent?”. So our first job for Triumph was to art direct a shoot for their upcoming campaign with newly-appointed ambassador Louise Redknapp. Louise was the perfect choice for the brand as they sought to lower the age and change their customer demographic. On the first shoot we captured a wonderful kitchen image (above) on the first frame and so many stunning images thereafter.
We worked with the brand for over five years on every single aspect of their UK operations. This was a fantastic achievement where both sides worked extremely hard to deliver within a very competitive market place.
One of our favourite recollections from this time and an example of the relationship we held was when late on a Thursday afternoon we were called by the Triumph marketing team who said: “We urgently need a new point of sale kit for Brown Thomas, Dublin.” No problem we thought: “But we do not have creative yet.” Okay. “Can you do something?” Of course. “Wonderful, it needs to be printed and delivered before 9am this Saturday.” Whilst unfeasibly frantic at times, our time working with this global leading lingerie brand was thoroughly enjoyable, rewarding and developed relationships that turned in to friendships that continue today. Thank you Mindy.