Triumph International

Working with a £4 billion lingerie brand

We had known the Marketing Manager at Triumph for some time before we got the call. “Dan, could you help, we need to art direct a photoshoot and it’s urgent?”. So our first job for Triumph was to art direct a shoot for their upcoming campaign with newly-appointed ambassador Louise Redknapp. Louise was the perfect choice for the brand as they sought to lower the age and change their customer demographic. On the first shoot we captured a wonderful kitchen image (above) on the first frame and so many stunning images thereafter.

We worked with the brand for over five years on every single aspect of their UK operations. This was a fantastic achievement where both sides worked extremely hard to deliver within a very competitive market place.

One of our favourite recollections from this time and an example of the relationship we held was when late on a Thursday afternoon we were called by the Triumph marketing team who said: “We urgently need a new point of sale kit for Brown Thomas, Dublin.” No problem we thought: “But we do not have creative yet.” Okay. “Can you do something?” Of course. “Wonderful, it needs to be printed and delivered before 9am this Saturday.” Whilst unfeasibly frantic at times, our time working with this global leading lingerie brand was thoroughly enjoyable, rewarding and developed relationships that turned in to friendships that continue today. Thank you Mindy.

Agency Services Provided

Campaign Core Look

We designed and created a number of core looks for a variety of Triumph campaigns. These campaigns were typically activated in-store and online and each one needed a distinctive look and feel that aligned to the target audience and helped communicate the central story behind the campaign. From shopping trips to New York, flights to European destinations and exclusive journeys along the Orient Express.

Campaign Specific Collateral

Triumph International launched a number of specific campaigns. They were seeking to enter the UK swimwear market for more naturally shaped women and our role was to design and art direct a photoshoot and create a range of online, offline and in-store collateral and campaign creative.

The location of this shoot was Maison Talbooth, the founder of Pride of Britain Hotels and part of the Milsom Hotels Group.

Louise Loves Blog

Louise Loves blog was a direct line to the Triumph ambassador and the opportunity to hear her thoughts and understand more about her lifestyle, likes and loves. It was the concept of Maxus – the media agency partner of Triumph – which we then designed, built and managed over the course of the campaign. Despite being quite a few years old the design and layout would not look out of place in today’s digital world which is testament to the digital designers.