Consumer led promotion, store kits

STANDOUT were asked to create the core look for a new consumer led promotion. From this core look we were asked to devise a number of effective pieces of in store communication that would engage consumers, increase footfall, encourage a higher purchase value and drive frequency

STANDOUT created concepts, designed the point-of-sale, printed, produced and fulfilled the in store kits for more than 300 concessions throughout the UK.

Disciplines

  • Print
  • Fulfilment
  • Logistics
  • Storage

Effectiveness

  • In store kits provided and fulfilled for more than
  • 300 UK locations
  • More than 2,000 consumers engaged and entered prize draw
  • Triumph considered running promotion on annual basis due to success